Jack Wills

Jack Wills is fabulous British clothing brand that is aimed at young fun loving university students. The brand is "fabulously"  promoting and exporting Britishness.  its British heritage inspiration is what appeals to their customers.Their expansion to America and other Asian countries shows that the brand has potential to grow in a very competitive and fast growing market. this is because of the uniqueness of their products which incorporate the old and the new in a very modern and stylish way.

 

Customers buy the brand for the lifestyle and for what it represents. they feel they are part of an exclusive tribe or subculture and Jack Wills has done a great job reinforcing this in their style. Their unique marketing strategy and how the connect wit their customers will be demonstrated and compared to their competitors.

 

This report will demonstrate how the brand has established its self  worldwide. How it is competing with its customers both locally and abroad. There will be an in-depth benchmark analysis of how  the brand compare to the top in the class. Its top competitor being Ralph Lauren.