Jack Wills
Jack wills have a very unique marketing srategy. They do not use conventional methods of advertising like, television, magazine or billboard advertising. The brand uses social meadi advertising as one of their methods. This is a very effective way for Jack wills as their customers is very much into technology and social media.
Twitter is one of the social media platforms that Jack wills uses to market their brand
They dont always tweet brand related tweets but also what ever is trending at that moment. During The Apprentice they have tweets about the programme and us the the hashtag #TheApprentice so they are able to capture a different audience. They also know thats when most of their followers are online and also watching the same program
Some of their tweets are funny tweets
Jack wills a strong presence of instagram. The brand has a very interactive following of 210K. Most of their posts have well over 4k likes and a lot of comments.
Twitter and Instagram is used to promote new products and to create a buzz around the brand.Thaeu
Jack Wills is now in Snapchat joining other brands and designers such as Topshop, Covergirl Cosmetics, Florence & Fred, Amazon and many more
Jack Wills have used their snapchat to preview one of their main marketing strategies, their Handbook. The handbook is essencially a catalogue of their new products. it is mailed to their customers twice a year in the spring and christmas time
Jack Wills' 2011 Spring Term Handbook was almost banned by the Advertising Standards Authority for featuring half naked models. The brand defended their handbook and stated that the models used were over 18 and the brand wanted "to project a positive, fun and sometimes flirtatious" image . http://www.campaignlive.co.uk/article/jack-wills-catalogue-banned-offensive-nudity/1064106#DZwuexagS5xwkWrX.99
2009 Catalogue that also had controversial images
Jack wills seasonares
One of Jack Will's most effective markeing campaigns is the “Seasonnaires” marketing campaign. The brand emplyes younf fund and attractive male and female brand amabassadors to help create a buzz around the brand. The seasonaires promote the brand and their pruducts by holding social events such as polo matches, parties and student balls.