Jack Wills
The Preppy subculture originated in America and is based on the Ivy league lifestyle style and style of dress.It gives the impression of a privileged up bringing , reflecting wealth and social standing. Jack Wills’s slogan states that they are “Outfitters to the gentry” In the UK, the preppy trend is based on Old English, with the gentry being a privileged British social class, their clothing would reflect their lifestyle. From outdoor activities such as sailing , hunting to This is reflected in Jack Wills branding. For example, their famous stripes are nautically themed can be said to be a direct influence from sailing.
Downton Abbey Cast in shooting clothing. Tweed blazers that resambe Jack wills'sblazers
They have coats and gilts that resemble field jackets and equestrian fashion in the from of riding blazers and tweed jackets.
“We continue to be influenced by the best of British, from our history and culture to sporting and country pursuits”
Other Subcultures That Influenced Brands & Designers
 Sandra Rhodes inspired by Punk.First designer to put punk in haute couture collection |  Vivienne Westwood Inspired by British punk scene |  Vivienne Westwood inspired by Punk |
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 Fred Perry inspired by Brit Pop |  Oasis inspired Fred Perry / Brit Pop Era |  Vespa Inspired by Mod Subculture |
 Ralph Lauren influenced by the Preppy Subculture |