Jack Wills
The threat of new competitors in the market is high because Jack Wills has now expanded abroad they need to keep track of new entrants in their market . Although the brands customers buy the clothing for the name, they are also likely to shop elsewhere, where there are preppy clothes. They are not necessarily loyal to the brand. Customers would also shop at Abercrombie & Fitch or similar brand.
Jack wills customer bargaining power is low because they have a unique brand and customers buy their product beacuse of its name
The bargaining power of suppliers is high because Jack Wills produces their clothing overseas so they are at the mercy of their suppliers. Switching suppliers costs a lot of money and a lot of time. There are alot of companies producing abroad so suppliers will constantly have world wide customers
The threat of substitute products is very high because customers can get better prices for similar products