Jack Wills
Jack wills trades on being a British brand and is known for its slogan “Fabulously British”
In line with the brands values, most of their stores are in old historic buildings
Once a brand mentions that they are made in Britain customers give value and importance to the product as it gives the impression of heritage and quality.
We trust products made in Britain and are willing to pay more them.
Jack Wills Fabulously British made in China
Jack wills’s slogan is “Fabulously British” giving the impression that their products are made in the UK yet in fact they are made overseas
“We design our clothes in the United Kingdom but we source them from all over the world including China, India, Portugal, Turkey and the UK”
There are several UK companies that trade on their British heritage and yet manufacture their clothing overseas.
In 2012 Burberry was under fire for their decision to move production from the UK to China
“How has the ‘luxury brand’ got the audacity to trade on its pride in Britishness when most of its clothes are made abroad?” Carole Cadwalder , The guardian , The hypocrisy of Burberry’s ‘Made in Britain’ appeal.
